Follow up for Customer retention and sales

Having followed up by the customer is very much important, but when it comes to any kind of complaint by the customers and he is annoyed and calling or reaching by whatsoever channel then Follow up becomes must. Follow up doesn’t mean that you need to call the customer again and again and giving the same justification of the problem and assuring that the problem will be resolved. Genuine follow up means lot more other things like preparing how to pitch the customer for the follow; something to say that seems to be satisfying in listening besides, it would be great if you get successful taking out the customer from his aggressive and tensed mood the good way is to pick something from what customer is saying and talk with friendly and helpful attitude. On other hand, for potential sales lead Continuous follow up becomes the only option left in order to have sales or customer retention. In my industry I have seen many sales people from different stone crushing equipments manufacturers with great sense of selling and cross-selling skills.